Michael's Story Irish Heart Foundation
Campaign to raise awareness about heart failure in Ireland, featuring sports commentator Michael Lyster- a man with a very personal story to tell.
Anne & Michael (Director's Cut)
Although it is little-discussed, heart failure affects over 90,000 Irish people. Equally alarmingly, just 7% of the population are able to identify its symptoms. Recognising the urgent need to raise awareness of heart failure, we teamed with Edelman and Novartis to produce these two videos for the Irish Heart Foundation. The campaign had to reach out on an emotional as well as a rational level, so they enlisted the help of someone Irish people recognise and hold in high regard: sports commentator Michael Lyster, who suffers from heart failure himself.
Ian Hunt Duffy
Narayan Van Maele